Project Description

Co-branded miles credit card issuer was interested in an acquisition incentive to use as a comparison tool to their control offer of offering new card holders 21,000 miles upon opening an account. The alternative offer that Propco helped to cultivate offered new card holders 21,000 miles plus a Discounted Companion Airline Ticket.

The proof was in the results! The card issuer saw a 45% lift in up front acquisition offer provided by Propco versus the straight miles offer. Furthermore, retention also increased. The card issuer looked at accounts out to 11 months on the book and the population with Discounted Companion Airfare Ticket offer had attrition running half the amount versus the control offer of the straight miles.