Credit card issuer was interested in a promotion to help to drive cardholder spend. The credit card issuer was offering cardholders an educational letter reminding them of all the benefits that the card had to offer, such as low APR, discounts or baked in benefits. Propco suggested that the credit card issuer offer the Discounted Companion Airline Ticket to cardholders who make purchases within 30 days.
The results of the Discounted Companion Airfare Ticket offer exceeded projections set fourth by the credit card issuer. The Discount Companion Airfare Ticket offer drove an 11% increase in spend.