Project Description

Credit card issuer was interested in an incentive to encourage early activation and usage within the first 90 days. Card issuer asked Propco to recommend an incentive to use as a comparison tool to their control offer of a $20.00 statement credit after the first purchase had been made. Propco suggested that the Discounted Companion Airline Ticket to be offered upon activation and first purchase.

The results of the two offerings ended in a tie. One month the Discounted Companion Airline Ticket offer beat the $20.00 statement credit. The following month the $20.00 statement credit beat the Discounted Companion Airline Ticket offer. However, the cost of the Discounted Companion Airline Ticket program was half the cost of the $20.00 statement credit offer.