Project Description

Debit card issuer was interested in an incentive to encourage spend.  Card issuer asked Propco to recommend an incentive to use as a comparison to their control offer of a $10.00 statement credit after $xxx spend (varied by population clusters).  Propco suggested that the Discounted Companion Airline Ticket  be offered upon spending $xxx in 45 days.

The results showed that Propco ‘s offering of the Discounted Companion Airline Ticket  upon when spending $xxx in 45 days consistently outdid the $10.00 statement credit by 25% in low engaged and all but highly engaged segments.