Project Description

Retailer was interested in increasing average transaction amount of $70 to $100. Propco suggested the Discounted Companion Airline Ticket Program to boost average spend online.  The program required customers to spend $100 or more to receive a Discounted Companion Airline Ticket during one week period.

Client supported program with a direct email blast to consumer database, driving consumers to the website to make purchases.

Use of the Discounted Companion Airline Ticket Program increased the total weekly sales online by 10% and resulted in a 300% lift in purchases of $100 or more. Company has now run this offer three times in a 9 month period.