Project Description

Retailer wanted to boost brand awareness and increase average spend per transaction by 20% at their 550 locations. Reward had to be relevant to their nationwide audience and easy to implement across locations.

Retailer ran a 2 week promotion in all 550 locations offering $50 in free dining for transactions over $75. Certificate codes were printed directly on the customer’s receipt at checkout through POS system providing immediate gratification for customers.

Program results far exceeded the expected 20% lift. Client re-ran program with a $125 spend to further boost sales, and again the program exceeded forecasts. Third program is currently in the works.