Project Description

Credit card issuer was interested in an acquisition incentive. Card issuer asked Propco to recommend an incentive to use as a comparison tool to their control offer of 0% interest for twelve months. Propco suggested that in addition to the 0% interest for twelve months, the card issuer also offer a Discounted Companion Airline Ticket.

The results of the combination offer of  0% interest for twelve months and  Discounted Companion Airline Ticket offer beat the 0% interest for twelve months.  The credit card issuer saw a significant increase  of 43% lift on booked and activated accounts.